We sought to create a more contemporary and “edgier”aesthetic by developing unisex garments and experimenting with graphic design, photoshoot location, and overall visual identity.Edition Two
I wanted the photoshoot for the edition to be less stagnant, instead with more movement, playfulness, and personality. I wanted the brand to have a raw feel.
Embraced oversized graphic treatments to achieve a casual, effortless look that resonated with a wide range of wearers.
We also designed tank tops with just our logo to offer a cheaper and simpler look.
Developed baby tees that aligned with the resurgence of Y2K fashion, allowing the brand to tap into a growing trend while appealing to a wider audience.
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